Journal ID : AMA-17-11-2022-11817
[This article belongs to Volume - 53, Issue - 11]
Total View : 449

Title : RELATIONSHIP BETWEEN THE PROFILE OF HORTICULTURAL GRADUATES AND ATTITUDE TOWARDS HORTIPRENEURSHIP

Abstract :

The study was conducted in College of Horticulture, Venkataramannagudem and College of Horticulture, Anantharajupeta, Dr.YSRHU, Venkataramannagudem in Andhra Pradesh state. The data collected from the graduates of two constituent Colleges. Thus total 120 respondents were selected by random sampling method. The majority of respondents were female, having rural background and had medium annual income, with marginal land holding. Majority of the respondent parents were in government service. Most of the respondents secured first class during their graduation with low participation in extracurricular activities. Majority of the respondents had medium level of decision making ability, achievement motivation, hortibussiness anxiety, innovativeness and risk orientation. Majority of respondents had medium level of personal entrepreneurship capability, sensitizations, and medium level of interest in studying the hortipreneurial concepts and medium level of tendency ie, level of inclination or likeliness towards hortipreneurship and It was observed that, there was non-significant correlation was found between gender and attitude of the respondents towards hortipreneurship, annual income was negative and non- significantly correlated with attitude of the respondents towards hortipreneurship, there was negative and non- significant correlation found between extra-curricular activities and attitude towards hortipreneurship, landholding was negative and non-significantly correlated with attitude of the respondents towards hortipreneurship, family background had positive and non-significant relationship with the attitude, academic performance had negative and non-significant relationship with attitude of the respondents, parents occupation had positive and non-significant relationship with the attitude, decision making ability had positive and significant with 0.05 level of significance relationship with attitude of the respondents towards hortipreneurship, achievement motivation had positive and significant with 0.05 level of significance relationship with attitude of the respondents, Horti business anxiety had positive and significant relationship with attitude of the respondents towards hortipreneurship, innovativeness had positive and significant with 0.05 level of significance relationship with attitude and Risk orientation had positive and significant with 0.01 level of significance relationship with attitude of the respondents towards hortipreneurship.

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