Direct seeded rice (DSR) is a feasible alternative to conventional puddled transplanted rice with good potential to save water, reduce labour requirement, mitigate green-house gas (GHG) emission and adapt to climatic risks. Paddy is major predominant crop during Kharif in erstwhile Nalgonda district of Telangana, cultivated in an area of 3,95,090 ha, out of total cropped area of 6,87,966ha with productivity of 2664 kg/ha. Production of conventional puddled transplanted rice is facing severe constraints because of water and labour scarcity and climatic changes. The yields are comparable with transplanted rice if crop is properly managed. In 2019 to 2021, efforts have been made in promoting the DSR technology in Nalgonda with collaboration with Reddy’s foundation under Corporate Social responsibility by Krishi Vigyan Kendra, Kampasagar of PJTSAU university. Direct sowing of Rice with Seed cum Ferti Drill is boon to farmers to save money, time, water and crop comes to harvest 7-10 days earlier than normal transplanted paddy. KVK, Kampasagar, Nalgonda extension centre has organized Frontline Demonstrations (FLDs) in farmer fields in two seasons Kharif, 2020 and Kharif, 2021. Direct sowing of Rice with Ferti Cum Seed Drill recorded 12.90 % more grain yield over normal transplanting method of paddy cultivation during both Kharif seasons. The results from the present study showed that farmers realized 53.0% increase in net income due to increased grain yield by 12.90% with reduction of cost of cultivation by 31.80%, it could be attributed to reduction in manual labour of 6man labour and 30 women labour and also increase in yield attributes and yield.