Vegetables play a crucial role in human nutrition and are globally recognized for their contributions to nutritional security due to their high micronutrient content and increasing public awareness of healthy eating. However, vegetable farmers in the Northern Jordan Valley face a variety of environmental, technical, and financial risks. Understanding farmers' risk perceptions and attitudes is critical for effective farm management and decision-making. This study seeks to quantify these perceptions and attitudes and to explore how various factors influence them. To achieve this, we conducted a face-to-face survey with 186 farmers and employed the Von Neumann-Morgenstern Utility Model for analysis. Additionally, a regression model was used to examine the impact of factors such as age, farming experience, family size, and farm size on risk attitudes and perceptions. The findings indicate that weather and plant diseases are the most significant risk factors for vegetable farming. Furthermore, the study reveals that farmers' risk attitudes and perceptions are influenced by their age, agricultural experience, family size, and farm size. Based on these insights, several strategies are recommended for managing risk, including production techniques, insurance and contract management, and liquidity management.