Journal ID : AMA-02-02-2024-12875
[This article belongs to Volume - 55, Issue - 02]
Total View : 468

Title : Marketing Pattern and Marketing Efficiency of major spice in Meghalaya: A value chain Mapping

Abstract :

The study was conducted in Ribhoi district and West Jaintia Hills district of Meghalaya to examine the marketing costs, price spread, marketing efficiency and the major constraints in marketing of the major spice in Meghalaya. The marketable surplus was found to be more than the marketed surplus and it shows no distress sales. The majority of ginger producers (61.73%) utilized channel-I (Producer → Local Trader/collection centre → Traders), while raw turmeric was mainly sold through channel-II (Producer → Processor-cum-wholesaler-cum-Retailer (SHGs/Co-operatives Society) → Consumer). In sliced turmeric channel-I (60.71%) was the preferred channel and in the case of powder turmeric channel-I (Producer → Consumer) was the most preferred channel. The marketing efficiency for ginger was high in Channel-IV, whereas raw turmeric (Channel-II), sliced (Channel-III) and powered turmeric (Channel-I) showed the greatest marketing efficiency. The major constraints faced by producers in marketing major spices included price fluctuations and low prices, while intermediaries faced challenges due to scattered production patterns and climate variability, followed by a lack of human resources. The price fluctuations and low prices faced by producers can be addressed by implementing market intelligence systems and price stabilization measures and investing in infrastructure for storage and processing to reduce post-harvest losses can improve the overall value chain. It was observed that through the intervention of the Mission Lakadong scheme the turmeric farmers benefited. Encouraging investors to the establishment of the oleoresin plant to tap the potential of the high curcumin content of the Lakadong turmeric varieties is the call of the hour.

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