Journal ID : AMA-24-05-2023-12275
[This article belongs to Volume - 54, Issue - 05]
Total View : 420

Title : MARKETING OF CAPSICUM UNDER PROTECTED CULTIVATION IN KRISHNAGIRI DISTRICT OF TAMIL NADU

Abstract :

In India, production of capsicum found to be around 326 thousand tons from the area of 46 thousand hectare with the productivity of 7,108.70 kg per hectare during the year of 2017. In Tamil Nadu the total production of capsicum is around 16,689 tonnes from 284 hectare during the year of 2017-2018. In Tamil Nadu Krishnagiri district stands first in the production during the year of 2017-2018. The objectives of the study was to measure socio economic status of sample respondents, marketing efficiency and to study the problems faced by the capsicum farmers. The sample was collected from Krishnagiri district. The total sample size was 120 sample respondents. Among the total sample size 90 farmers, 30 middlemen were selected by using multi stage random sampling technique. The findings of the study concluded that most of the farmers fall under the category of higher secondary education. Marginal type of farmer was the majority among the sample farmers. Three marketing channels were observed in this study. Marketing channel I was found more efficient with 9.37 percent when compared with other two channels. Lacking in credit was the major constraint faced by the majority of the farmers followed by huge investment cost and price information.

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