In the mid-1990s, the World Bank and the Government of India began to study different ways to extend systems. So a new decentralized extension strategy was created, focusing on diversification in Agriculture, revenue generated by farm, and employment opportunities prospects. The Agricultural Technology Management Agency (ATMA) concept was used at the district level to address these system issues and help the state extension system plan, implement, and monitor district extension operations. ATMA intended to test recent technological transfer methodologies, organizational structures, and standard operational procedures. Beneficiaries (targeted farmers) were compared pre- and post-intervention to measure the ATMA model's field impact. To compare the agro-economic conditions of the target farmers over time, baseline and effect evaluation questionnaires were completed. In order to reflect on both "with project" and "without project" situations, it was vital to involve farmers from non-project areas in the study.