Chilli is an important spice which is grown throughout India. Chillies are integral and the most important ingredient in many different cuisines around the world as it adds pungency, taste, flavour and color to the dishes. Chilli is grown in sedapatti block of Madurai district in an area of nearly 410 ha. The farmers are mainly growing the local varieties and private hybrids in sedapatti block. During the farmers discussion, the growers opted for new hybrids (high yield, lengthy fruit, good pungency, and colour retention during storage). An Front Line Demonstrations was conducted in mallapuram village of sedapatti block. In this study two varieties (COCH 1 and VNR277 hybrid) were assessed for yield and quality parameters. Chilli hybrid COCH1 recorded maximum crop duration (205 days), Fruit length (11.50 cm), Green chilli yield (26.50 t/ha), Dry chilli yield (5.75 t/ha) and for drying of fruits (9 days). Regarding cost benefit ratio is revealed that chilli hybrid recorded maximum Gross cost (Rs.37,500), Gross returns (Rs. 1,15,750), Net returns (Rs. 78550) and BCR (3.08). Hence in the market hybrid COCH1 fetched more price than the other hybrid.