The marketing of agricultural produce plays a crucial role in connecting the farm sector with the broader economy, and efficient marketing systems offer numerous benefits. The paper discusses the background and current status of e-NAM, which aims to integrate all agricultural markets in India and establish a unified national market for commodities. It explores the challenges faced in implementing e-NAM and provides insights into its functioning in different states. The paper also proposes future research directions, strategies and policy recommendations to strengthen e-NAM, including infrastructure development, awareness campaigns, and dispute resolution mechanisms. The conclusion emphasizes the need for immediate actions to enhance stakeholders' understanding, build trust, and provide necessary infrastructure for the successful implementation and adoption of e-NAM.