Farmers fair also popularly known as ‘Kisan Mela’ are in subsistence for a long time. The main purpose of organizing such an event is to create awareness among the visitors about new technologies developed by researchers, primarily from the Government sector, agricultural and allied research centers, and State Agricultural Universities. In recent years, farmers' fairs have emerged as crucial instruments for disseminating cutting-edge agricultural technologies to farmers. The primary objective behind organizing these events is to raise awareness among attendees about the latest technologies developed by researchers, predominantly from the government sector, agricultural and allied research centers, and State Agricultural Universities (SAUs). Farmers fair also helps farmers in enhancing their knowledge of new schemes or programs. The study was undertaken to know the perception of farmers about usefulness of farmers fair. The study was conducted at G.B. Pant University of Agriculture & Technology, Pantnagar, involving 120 randomly selected farmers visiting the fair. The findings indicated that a good majority of participating farmers perceived that information received at Kisan Mela on Agricultural implements and machines, seed storage and processing, high yielding seed varieties, information on fertilizers, mushroom cultivation, dairy and animal husbandry, irrigation method and organic farming was highly useful.