The agricultural sector has undergone different transformation phase which has led to improved proficiency, yield, and productivity. The upsurge of technology in agriculture could be the most transformative agent. This is because agricultural innovation will not only transform farming mechanisms but as well change the entire supply chain. Technology adoption in agriculture will positively influence farming operations and control input supplies, processing and retailing, price, and sales of agricultural commodities. Against this backdrop, this study empirically investigates the point of sales where the deployment of digital technology becomes significant. The study utilised Wave 4 (2018/2019) of the Living Standards Measurement Studies (LSMS), Integrated Survey on Agriculture (ISA) for the empirical analysis and applied the multinomial logit regression to answer the research question. The result shows that across various points of sales, technology adoption is significant for all the actors. However, though significant for all actors in the sale chains, the estimated coefficients slightly differ. The study concludes that there is a need to lower the cost of digital technology, such as the cost of a mobile phone and internet usage. To lower the cost of a mobile phone and the internet, and to enhance accessibility, especially in rural areas, the government and donor agencies need to invest in infrastructure to foster healthy competition in the telecommunication industry. This will lower the cost of a basic monthly data plan, because, with the current rate of mobile data plans and the speed of exhaustion, not many farming households, especially those in rural communities can afford it. Besides, taxes on ICT (e.g mobile phones and internet) tools which are in most cases, excessively high to afford should be lowered. Similarly, there should be support for public internet access points (e.g., building of masts in all localities), and digital training for rural farmers to foster technology adoption.