A study was conducted by research scholar of Department of Veterinary & Animal Husbandry Extension Education, ANDUAT, Kumarganj, and Ayodhya District of Uttar Pradesh. The present study has been conducted in purposively selected Ayodhya district of Uttar Pradesh to understand the Entrepreneurial behaviour of dairy farmers. A total of 120 dairy farmers were selected randomly from 12 villages of 4 blocks. A village-wise list of dairy farmers was prepared and from that list, ten dairy farmers were selected randomly from each village. The quantitative and qualitative data were collected through interview schedule, discussion, observation and available secondary sources. Majority of dairy farmers 38.33 per cent were belonging to medium level Entrepreneurial behaviour toward the dairy farming practices in research area. 49.17 per cent had medium exposure to the media exposure of communication in the research area. However, their decision-making skills with regard to dairy activities and the planning and sale of milk, khoa, and paneer were hampered by their poor level of education, precarious financial situation, and lack of training. Socioeconomic profiles like age, education, family size, family type and more social participation compression to other socioeconomic status have good Entrepreneurial behaviour in our research area.