In the Indo-Gangetic Plains of South Asia, the predominant cropping system occupies 13.5 million hectares and consists of rice and wheat. Rice cultivation using the traditional puddle transplanted method requires a lot of water, capital, and energy. The structural integrity of the soil will deteriorate as a result of this system. Additionally, wheat yields are affected by aeration stress because of the formation of hard pans during the rice growing season. Growing plants on a mat-type nursery require specific expertise, and learning how to operate a transplanter puts mechanical transplanting in the background as a secondary choice. Sustainable rice production is possible with the use of direct sowing with zero or reduced tillage if the issues of weeds, nutritional deficiencies, worms, and the establishment of an aerobic variety are dealt with. Direct seeding of rice is an option for sustainable rice production. In addition, rice grown via direct seeding results in lower emissions of greenhouse gases. In this article, we examine the efficacy of directly seeding rice in soils with varying textures and a variety of agroclimatic conditions, as well as the primary challenges that this method presents.