The current study was conducted in Haryana's districts of Ambala and Kurukshetra in 2020 and 2021, to assess farmers' awareness of Direct Seeded Rice (DSR) cultivation technology in eight villages in these districts in order to improve resource use efficiency and lower rice cultivation costs. Empirical data was obtained using a well-structured and pre-tested interview schedule and analysed using appropriate statistical procedures utilising the Statistical Package for Social Sciences 26th version (SPSS). According to the findings, two-thirds of the respondents (41.25%) had a poor degree of knowledge regarding DSR technology, followed by medium and high levels of expertise. Indeed, the government and non-governmental groups should arrange more awareness programmes to raise the level of understanding of DSR technology in order to sustain rice production in Haryana. Personal attributes like education, land holding, farm equipment availability, mass media exposure, extension contact, economic motivation, risk orientation, and innovativeness all showed a positive and significant link with their awareness level about DSR technology at the 0.05 level of probability.